Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site-wide Search
Afterthoughts and Postscripts, 55.4: Lynn Spigel and Mark Quigley
Share |

TV and Midcentury Design

Lynn Spigel and Mark Quigley


As a companion to Lynn Spigel’s “Back to the Drawing Board,” this blog features additional examples of midcentury TV title art that used a variety of modern design strategies. Co-curated by Mark Quigley, Manager of Research & Study at the UCLA Film & Television Archive, and myself, the blog represents our mutual interest (perhaps obsession?)  with the art of  TV titles and graphics, and especially the pioneering work done by Georg Olden at CBS. Given his influence on TV titling, it’s not surprising that much of the early broadcast art that has been documented with authorship (mostly in print) was either made or supervised by Olden. (Although, we do admit, part of the bias of our selection is our own admiration for Olden’s designs.) Beyond Olden, the small sample of moving image credit sequences we’ve uploaded here (often from low quality sources) represent a wider range of networks and production companies, and they date from the early 1950s through the mid 1960s.

As hinted above, because networks and production companies did not typically save actual title cards and slides, most of the stills of on-screen art we showcase here appeared in trade journals and award annuals that reprinted examples of designs by top TV artists of the time. And because TV graphic artists and illustrators were rarely credited on the air, in some instances it has not been possible for us to list the artists or production companies responsible for the titles and title sequences we are posting here. We encourage readers to fill in “blanks” in our ongoing research. If you know the artists or production companies for a sequence, please do let us know!



Moving Images:

 

1.     Promotional titles that appeared before The Fabulous Fifties (CBS, 1960)

2.     Credit Sequence Reel







Slideshow: On-Screen Art (still images)

1 / 40
The Clock, ABC, Arthur Rankin Jr., Art Director, ca. 1949–51
2 / 40
Pulitzer Prize Playhouse, ABC, Arthur Rankin Jr., Art Director, ca. 1950–52
3 / 40
Paul Whitman Revue, ABC, Arthur Rankin Jr., Art Director, ca. 1950–52
4 / 40
The Hunter, CBS, Georg Olden, Artist and Art Director, ca. 1952–53
5 / 40
George Orwell’s 1984, teleplay (broadcast September 21, 1953) on Studio One, CBS, Dong Kingman Artist/Georg Olden Art Director, 1953
6 / 40
A Bargain with God, teleplay on Studio One, Antonio Frasconi, Artist/ Georg Olden, Art Director, 1953
7 / 40
Edge of Evil, teleplay (broadcast March 23, 1953) on Studio One, CBS, David Stone Martin, Artist/Georg Olden, Art Director, 1953
8 / 40
Outlaw’s Reckoning, teleplay (broadcast ca. June 1953) on The Plymouth Playhouse, ABC, Hy Bley, Artist/ Andrew Ross, Art Director, Produced at National Studios, 1953.
9 / 40
What in the World, CBS, Georg Olden, Artist and Art Director, ca. 1953–54
10 / 40
Paul’s Apartment, teleplay on Studio One, René Robert (RR) Bouché, Artist/Georg Olden, Art Director, 1954
11 / 40
Dark Possession, teleplay (broadcast February 15, 1954) on Studio One, CBS, David Stone Martin, Artist/ Georg Olden, Art Director, 1954
12 / 40
The Sins of the Fathers, teleplay (broadcast April 6, 1954) on Motorola TV Hour, ABC, Byron Goto, Artist/Andrew Ross, Art Director, 1954
13 / 40
The George Burns and Gracie Allen Show, CBS, Georg Olden, Artist/Georg Olden and George Fox, Art Directors, 1954
14 / 40
The Search, CBS, Georg Olden, Art Director, 1954
15 / 40
Omnibus, CBS, Gene Deitch, Art Director/ Kenneth Drake Photographer, Produced at United Productions of America (UPA), 1954
16 / 40
Silent Women, teleplay (broadcast January 31, 1955) on Studio One, CBS, Andy Warhol, Artist/Georg Olden, Art Director, 1954
17 / 40
Sail with the Tide, teleplay (broadcast January 17, 1955) on Studio One, CBS, Carol Blanchard, Artist/Georg Olden, Art Director, 1954
18 / 40
Alice in Wonderland, teleplay (broadcast October 23, 1955) on Hallmark Hall of Fame, NBC, unknown artist, 1955
19 / 40
Wanted, CBS, Georg Olden, Art Director, 1955
20 / 40
Private Secretary, Bill Gill, Artist/George Olden, Art Director, 1955
21 / 40
Meet Millie, CBS, Arnold Blumberg, Artist/Georg Olden, Art Director, 1955
22 / 40
Search for Tomorrow, CBS, Georg Olden, Designer and Art Director, 1955
23 / 40
The Silent Gun, teleplay (broadcast February 6, 1956) on Studio One, CBS, Georg Olden, Artist and Art Director, 1955
24 / 40
The Jack Benny Program, CBS, Georg Olden, Artist and Art Director, 1955
25 / 40
Matinee Theater, NBC, Bob Sullivan Artist/John Graham and Al Sherman Art Directors, 1955, NBC; and The Red Buttons Show, NBC, Eli Bauer, Artist/John Graham, Artist and Art Director, 1955
26 / 40
The Taming of the Shrew, teleplay (broadcast on March 18, 1956) on Hallmark Hall of Fame, NBC, unknown artist, ca. 1955–56
27 / 40
The Girl from Boro Park, teleplay (broadcast May 24, 1956) on Matinee Theater, NBC, Jack Sheridan, Artist and Art Director/John Weber, Photographer, 1956
28 / 40
Gunsmoke, CBS, Georg Olden, Artist and Art Director, 1956
29 / 40
Alfred Hitchcock Presents, CBS, Georg Olden, Art Director, ca. 1956
30 / 40
Giant Step, CBS, Georg Olden, Art Director, 1957
31 / 40
Beauty and the Beast, teleplay (broadcast January 12, 1958) on Shirley Temple’s Story Book, NBC, Robert Shore and Owen Scott, Artists/ John Graham and Al Sherman, Art Directors, 1957–58
32 / 40
Climax!, CBS, Georg Olden, Artist and Art Director, ca. 1958
33 / 40
The Gale Storm Show, Jane Sai, Artist/Georg Olden and Robert Tyler Lee, Art Directors, CBS, 1958
34 / 40
Invisible Man, CBS, William Bunce, Artist/Georg Olden, Art Director, 1958
35 / 40
Time of the Hanging, teleplay (broadcast on May 22, 1958) on Climax!, CBS, Georg Olden, Artist and Art Director, 1958
36 / 40
Pursuit, CBS, Georg Olden, Designer and Art Director, Al Kaytor Photographer, ca. 1958
37 / 40
As the World Turns, CBS, Georg Olden, Art Director, ca. 1958–59
38 / 40
Face of Danger, CBS, Georg Olden, Art Director, 1959
39 / 40
Another Evening with Fred Astaire, TV special (broadcast November 4, 1959) on NBC, John Graham, Art Director, 1959
40 / 40
Route 66, CBS, Lou Dorfsman, Art Director, ca. 1960–1964



These are original designs used for on-air titles or promotions. They were known as “telops” (title or credit cards reduced in size and fed into a TV camera from a separate projection room), “flips” (titles or credits presented on cards turned by hand on camera), and “TV posters” (montages). The final dates refer to the time the art was created.

In addition to the slideshow above, you can also click on the magnifying glass next to the caption below to view the image in a new window.

1. The Clock, ABC, Arthur Rankin Jr., Art Director, ca. 1949–51.

2. Pulitzer Prize Playhouse, ABC, Arthur Rankin Jr., Art Director, ca. 1950–52.

3. Paul Whitman Revue, ABC, Arthur Rankin Jr., Art Director, ca. 1950–52.

4.  The Hunter, CBS, Georg Olden, Artist and Art Director, ca. 1952–53.

5. George Orwell’s 1984, teleplay (broadcast September 21, 1953)) on Studio One, CBS, Dong Kingman Artist/Georg Olden Art Director, 1953.

6. A Bargain with God, teleplay on Studio One, Antonio Frasconi, Artist/ Georg Olden, Art Director, 1953.

7. Edge of Evil, teleplay (broadcast March 23, 1953) on Studio One, CBS, David Stone Martin, Artist/Georg Olden, Art Director, 1953.

8. Outlaw’s Reckoning, teleplay (broadcast ca. June 1953) on The Plymouth Playhouse, ABC, Hy Bley, Artist/ Andrew Ross, Art Director, Produced at National Studios, 1953.

9. What in the World, CBS, Georg Olden, Artist and Art Director, ca. 1953–54

10. Paul’s Apartment, teleplay on Studio One, René Robert (RR) Bouché, Artist/Georg Olden, Art Director, 1954.

11. Dark Possession, teleplay (broadcast February 15, 1954) on Studio One, CBS, David Stone Martin, Artist/ Georg Olden, Art Director, 1954.

12. The Sins of the Fathers, teleplay (broadcast April 6, 1954) on Motorola TV Hour, ABC, Byron Goto, Artist/Andrew Ross, Art Director, 1954.

13. The George Burns and Gracie Allen Show, CBS, Georg Olden, Artist/Georg Olden and George Fox, Art Directors, 1954.

14. The Search, CBS, Georg Olden, Art Director, 1954.

15. Omnibus, CBS, Gene Deitch, Art Director/ Kenneth Drake Photographer, Produced at United Productions of America (UPA), 1954.

16. Silent Women, teleplay (broadcast January 31, 1955) on Studio One, CBS, Andy Warhol, Artist/Georg Olden, Art Director, 1954.

17. Sail with the Tide, teleplay (broadcast January 17, 1955) on Studio One, CBS, Carol Blanchard, Artist/Georg Olden, Art Director, 1954.

18. Alice in Wonderland, teleplay (broadcast October 23, 1955) on Hallmark Hall of Fame, NBC, unknown artist, 1955.

19. Wanted, CBS, Georg Olden, Art Director, 1955.

20. Private Secretary, Bill Gill, Artist/George Olden, Art Director, 1955.

21. Meet Millie, CBS, Arnold Blumberg, Artist/Georg Olden, Art Director, 1955.

22. Search for Tomorrow, CBS, Georg Olden, Designer and Art Director, 1955.

23. The Silent Gun, teleplay (broadcast February 6, 1956) on Studio One, CBS, Georg Olden, Artist and Art Director, 1955.

24. The Jack Benny Program, CBS, Georg Olden, Artist and Art Director, 1955.

25. Matinee Theater, NBC, Bob Sullivan Artist/John Graham and Al Sherman Art Directors, 1955, NBC; and The Red Buttons Show, NBC, Eli Bauer, Artist/John Graham, Artist and Art Director, 1955.

26. The Taming of the Shrew, teleplay (broadcast on March 18, 1956) on Hallmark Hall of Fame, NBC, unknown artist, ca. 1955–56.

27. The Girl from Boro Park, teleplay (broadcast May 24, 1956) on Matinee Theater, NBC, Jack Sheridan, Artist and Art Director/John Weber, Photographer, 1956.

28. Gunsmoke, CBS, Georg Olden, Artist and Art Director, 1956.

29. Alfred Hitchcock Presents, CBS, Georg Olden, Art Director, ca. 1956.

30. Giant Step, CBS, Georg Olden, Art Director, 1957.

31. Beauty and the Beast, teleplay (broadcast January 12, 1958) on Shirley Temple’s Story Book, NBC, Robert Shore and Owen Scott, Artists/ John Graham and Al Sherman, Art Directors, 1957–58.

32. Climax!, CBS, Georg Olden, Artist and Art Director, ca. 1958.

33. The Gale Storm Show, Jane Sai, Artist/Georg Olden and Robert Tyler Lee, Art Directors, CBS, 1958.

34. Invisible Man, CBS, William Bunce, Artist/Georg Olden, Art Director, 1958.

35. Time of the Hanging, teleplay (broadcast on May 22, 1958) on Climax!, CBS, Georg Olden, Artist and Art Director, 1958.

36. Pursuit, CBS, Georg Olden, Designer and Art Director, Al Kaytor Photographer, ca. 1958.

37. As the World Turns, CBS, Georg Olden, Art Director, ca. 1958–59.

38. Face of Danger, CBS, Georg Olden, Art Director, 1959.

39. Another Evening with Fred Astaire, TV special (broadcast November 4, 1959) on NBC, John Graham, Art Director, 1959 .

40. Route 66, CBS, Lou Dorfsman, Art Director, ca. 1960–1964.

Sign In


Forgot your password?

Haven't registered yet?

Latest News

 
Society for Cinema and Media Studies | 640 Parrington Oval | Wallace Old Science Hall, Room 300 | Norman, OK 73019 | 405-325-8075 | office@cmstudies.org