CFP The Business of Romance
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7/14/2019 at 8:15:37 PM GMT
Posts: 1
CFP The Business of Romance

I’d like to organize a panel that addresses the function of the romantic comedy genre in the film industry AND the representation of business/work in the romantic comedy genre. 

Topics include but are not limited to:

  • The role the genre plays in Hollywood or other national film industries. E.g. what demographic does it attract and how does that shape its budget, casting, form and style? 
  • The industrial factors that contributed to its so-called demise in the early 2010s and its recent revival in theatrical and streaming platforms. How has it been re-shaped over the years to appeal to different demographics?
  • The industrial needs and constraints that shape the representation of gender, sexuality, marriage, and family in the genre. How has this changed from classical to contemporary era, or how does it compare across film industries?
  • The business of selling RomCom: what particular marketing strategies, tie-ins, product placements, costumes, set designs, etc. does the genre make possible or necessitate?
  • How do romantic comedies represent the “work/life balance,” especially with regard to changing role of women in the workforce. What jobs and or capabilities do films suggest are appropriate for women or men? What role should work play in relation to romance? Do female characters have to make choices about balancing work and romance that male characters do not?

Email me a description of your paper (about 100 words) and a short bio by August 2nd. If there is enough interest in the panel, I promise a quick response, and I would like final paper proposals no later than Aug. 20th. 


Jane M. Greene

Denison University, Dept. of Cinema

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